What is Recruitment Marketing?
Recruitment Marketing is the process through which recruiters cultivate brand awareness, increase attraction, and compete with other employers to land top talent. And the best hiring professionals know that the recruitment process actually starts long before a candidate encounters the application.
When strategic recruiters build out their recruitment marketing funnel, they think about the potential candidate’s interaction with their company before they even see an open position. From a holistic standpoint, this could include their interactions with the company’s social media, their experiences with the product or customer support, engagement with advertisements, etc. As the candidate learns more about the company, they proceed down the “recruitment marketing funnel,” which ideally leads to the end of the funnel: application.
There are four stages in the recruitment marketing funnel: awareness, attraction, consideration, and application.