Remember me?

Great Jakes Marketing
Contact

Remember Me?

Every law firm marketing consultant trumpets the importance of having a good attorney bio. But what does having a “good bio” mean? It means being memorable.

Here are two vital steps toward achieving that:

-Position yourself as the expert. Imagine one attorney with a simple one-page resume bio. Now compare that to another attorney who has a multi-page online bio that succinctly tells the story of their experience and how they’ve helped clients, coupled with provocative thought-leadership and other credentialing information like videos, blog posts or testimonials. Whose phone will ring first?

-Make a personal connection. Face-to-face meetings should be sought because they help develop strong relationships, and that leads to more business. Unfortunately, because of distance, busy schedules, and a host of other reasons, they don’t happen as much as we’d all like. But an engaging online presence can help. Sharing a bit of personal information goes a long way toward making an attorney more memorable. Here’s an example of how one attorney is doing it.

What’s the formula to make your bio memorable?

Take one ripe, well-defined niche focus, mix it with a handful of well-crafted content that supports your expertise, and then throw in a heaping spoonful of personality.

Sound silly? It sure does. But that little bit of silliness, combined with some worthwhile ideas that are easy to consume, are likely to better communicate what’s remarkable about you, and thus, make your bio more memorable than others. And that’s the point.

LOADING PDF: If there are any problems, click here to download the file.

Written by:

Great Jakes Marketing
Contact
more
less

Great Jakes Marketing on:

Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
Custom Email Digest
- hide
- hide

This website uses cookies to improve user experience, track anonymous site usage, store authorization tokens and permit sharing on social media networks. By continuing to browse this website you accept the use of cookies. Click here to read more about how we use cookies.