Shook Shorts: Legal Ins and Outs of Food Advertising

Shook, Hardy & Bacon L.L.P.
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Shook Partner Lindsey Heinz and Associate Elizabeth Fessler discuss the regulatory and legal implications of food advertising, especially through social media. What types of scientific substantiation do companies need to supply for labeling claims, particularly those related to health and safety? Does FDA look beyond the product label to websites and social media when reviewing product for regulatory compliance? What should companies know about retweeting or sharing third-party endorsements?
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