As a child, I was never taught the birds and the bees. I was handed some cartoon book from my parents when I was young. My parents thought it was hilarious that they had to hand me a book about where I came from even though I had already guessed right. As a 401(k) plan sponsor, you’re always on the end of a sales pitch and you may not understand some basic, eye-opening concepts about your 401(k) plan. While I don’t have a cartoon book for you to understand your role as a 401(k) plan sponsor, this article will make you understand some interesting concepts that you had no idea of until you read to the end.