The Bug - February 2026

Perkins Coie
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The Feature -

Mapping Potential Antitrust Issues in AI Distribution and Deployment -

Competition authorities in the EU are beginning to explore potential theories of harm across the AI value chain, from upstream AI model development to downstream distribution and deployment.

Recent cases suggest that regulatory scrutiny and policy initiatives are broadening from an initial focus on key inputs (such as compute, infrastructure and data) to issues relating to distribution and deployment, including integration of AI features into end user–facing products and services.

We briefly consider various distribution and deployment cases to date, which have addressed alleged pre-existing market power, namely: (i) restricting interoperability with existing products allegedly limiting distribution of rival AI products; (ii) leveraging alleged market power relating to existing products/ecosystems to benefit AI features; and (iii) integrating AI algorithms in existing products allegedly to self-preference...

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations. Attorney Advertising.

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