The CEO Brand and Its Impact on Business

FTI Consulting
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Executive summary -

This study, The CEO Brand and its Impact on Business, analyses the relationship between a CEO’s communication style and his/her ability to impact company share price, both before and during the COVID-19 pandemic. Analysing the CEOs of the 100 top-performing companies in the US and Europe, the study sheds new light on the impact, and importance, of CEO communication. While there are certainly many factors that contribute to the growth and value of a company, the report finds that the vast majority of the fastest growing companies – 81 percent – were helmed by CEOs who prioritize communication as part of their responsibilities. It also finds that those CEOs who had already recognised the importance of communication fared much better during the pandemic than their industry peers and protected US$260 billion in shareholder value.

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