At the Podcasting for Business Conference, Megan Dougherty of One Stone Creative presents the 2025 State of Business Podcasting Report, an annual human-researched analysis of Apple Podcasts’ Top 100 business shows.
She outlines the methodology and emphasizes the findings are informative, not prescriptive, then shares major trends: roughly 52% list churn year over year, over 20% of top shows are under two years old, about 91% publish weekly or See more +
At the Podcasting for Business Conference, Megan Dougherty of One Stone Creative presents the 2025 State of Business Podcasting Report, an annual human-researched analysis of Apple Podcasts’ Top 100 business shows.
She outlines the methodology and emphasizes the findings are informative, not prescriptive, then shares major trends: roughly 52% list churn year over year, over 20% of top shows are under two years old, about 91% publish weekly or more, and average episode length remains tightly clustered around 42–46 minutes (with ~60 minutes most common). B2B shows are more likely to include video and be in networks, while sponsorship appears on nearly 60% of shows, typically via midrolls. Branding trends skew darker (black/blue), 70% feature host photos, most lack merch, and ~70% have a direct-sales main offer. Video and YouTube are dominant (97% have channels), while social activity declines on X/Instagram/Facebook, and LinkedIn remains a key platform for weekly content.
Key highlights:
• Churn and Podcast Age
• Release Cadence Trends
• Audience Demographics
• B2B vs. B2C Strategy
• Monetization Main Offers
• Show Structure Blueprints
• Podcast Networks Breakdown
• Social Media, YouTube, and Platform-by-Platform Posting
Follow Megan on:
• One Stone Creative: https://onestonecreative.net/
• LinkedIn: https://ca.linkedin.com/in/doughertymegan
• PodMatch: https://podmatch.com/guestdetailpreview/1652454819120x339461055242773950
• Podcasting for Business: https://podcastingforbusiness.com/ See less -
