The Updated CCPA Regulations: 30 Potentially Material Business Impacts

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California Attorney General Xavier Becerra has released updated regulations to the California Consumer Privacy Act (CCPA) that contain a number of material modifications to the initial CCPA regulations released in October 2019. Alston & Bird has compiled a privacy briefing summarizing the key modifications that have been introduced. Specifically, the modifications address issues of key importance to companies, including notices, consumer requests, do-not-sell rules, and data-mediated financial incentives. Companies have until February 25, 2020, to submit comments.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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