The Year in Law Firm Marketing Perspectives - Popular Reads in 2018

Beacon Insights by JD Supra

Over the years, we have been pleased to give voice to the insights and perspectives of professionals succeeding in marketing and business development roles within law firms. We ardently believe that one of the defining characteristics of this tight-knit community (in which we happily participate) is the willingness to share knowledge so freely. "Legal Marketing" is a community of friendship, support, and education ... and we are glad JD Supra plays a part in supporting that.

For your interest, here is a look at some of the most well-read (and well-heard) perspectives by law firm marketers and BD folks published on our site during the past year:

  1. [Podcast] Client Journey Mapping: Evaluating & Enhancing Law Firm Client Value - LMA Podcast - Amber Bollman, BD Manager at Barnes & Thornburg, and Yolanda Cartusciello, partner at PP&C Consulting, for Legal Marketing Association
  2. [Podcast] How to Set the Pace as a New BD Director - Market Leaders Podcast - Morgan Ribeiro, Chief Business Development Officer at Waller Lansden Dortch and Davis LLP, with David Ackert
  3. Build a Stronger Professional Network Today with These LinkedIn To-Do's - by Stefanie Marrone, Director of Marketing and Business Development at Tarter Krinsky & Drogin
  4. What Law Firms Want from CMOs: Observations From the Field - by Greg Fleischmann, CMO of Lowenstein Sandler, for Legal Marketing Association
  5. Law Firm Marketing in 2018 - LMA Tech West Q&A with Ryan King - by Ryan King, Director of Communications at Ogletree Deakins, with Susan Kostal
  6. Inside Perspective: How to Bring Value as a Smaller-Firm Legal Marketer - by Laura Toledo, Communications and Marketing Manager at Nilan Johnson Lewis
  7. Pro Bono Projects in Law Firms: A Noble Business Development Strategy - by Sheenika Gandhi, Director of Marketing and Business Development at Payne & Fears
  8. Q&A: Media Communications in Legal Marketing Today - by Adam Hopkins, Senior Marketing and Business Development Coordinator at Dechert; and Erin West, Media Relations and Communications Manager at Dechert
  9. "I Get By With a Little Help From My Friends" - Survival Tips From the Front Lines of Legal Marketing - by Roy Sexton, Senior Manager, Marketing at Clark Hill
  10. [Podcast] Coaching Lawyers for BD Success - Market Leaders Podcast - Jenna Schiappacasse, Director of Client Development at Rosenberg Martin Greenberg, with David Ackert


JD Supra's editors are always looking for new writing by marketers and business development folks for our ongoing, editorial series of perspectives covering all aspects of the business of law. Join us! Read submission details here...

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