In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through six reasons why attorneys and other professional services providers should still be producing bylined thought leadership articles today, even with the upheaval in the content marketing and thought leadership world:
1. Bylined thought leadership articles allow you to be discovered by humans
2. Bylined thought leadership articles allow you to be discovered by See more +
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through six reasons why attorneys and other professional services providers should still be producing bylined thought leadership articles today, even with the upheaval in the content marketing and thought leadership world:
1. Bylined thought leadership articles allow you to be discovered by humans
2. Bylined thought leadership articles allow you to be discovered by AI
3. Bylined thought leadership articles allow you to build authority through borrowed credibility from the media outlets you're publishing your articles in
4. Bylined thought leadership articles are potent business development and marketing materials
5. Bylined thought leadership articles are impressive pieces of your content library
6. Bylined thought leadership articles can lead to earned media coverage of the topics you're discussing in those articles
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+ Learn more about the Law Firm Editorial Service at https://www.lawfirmeditorialservice.com
+ Learn more about Copo Strategies at https://www.copostrategies.com
+ Want to learn more about the best practices in legal content marketing and thought leadership marketing? Check out Legally Contented, the legal industry's content marketing podcast, on your favorite podcast platform.
+ Learn more about Wayne Pollock at https://www.linkedin.com/in/waynepollock
+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?
Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):
https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator
+ Do you have any idea how much revenue your law firm is missing out on by its lawyers writing their own thought-leadership marketing content?
Visit https://www.WriteLessBillMore.com to access a free thought-leadership cost calculator. See less -
