Trademark & Brand Protection Update | January 2026

Knobbe Martens

Federal Circuit Affirms LeBron’s Priority in Marks I AM MORE THAN AN ATHLETE Based on Valid Assignment of Common Law Rights

Jonathan Menkes & Alexander G. Trimes

Game Plan, Inc. (“Game Plan”), a nonprofit organization that supports student‑athletes in underserved communities, appealed a decision of the Trademark Trial and Appeal Board (“TTAB”) to the Federal Circuit (see Game Plan, Inc. v. Uninterrupted IP, LLC, 2025 USPQ2D 1451 (Fed. Cir. 2025)).

Read More


Navigating Consent Agreements: Lessons from In re Ye Mystic Krewe of Gasparilla

Greg Phillips & Stella B. Haynes Kiehn

In October 2025, the Trademark Trial and Appeal Board (“Board”) issued a precedential opinion that offers lessons on the limits of consent agreements in overcoming likelihood of confusion (section 2(d)) refusals.

Read More


Battle of the PB&J: Smucker’s Is Crusty Over Trader Joe’s Private Label Sandwich

Jonathan Hyman & Julia N. Hanson

If you have a kid, or play in the NFL, you are likely familiar with The J.M. Smucker Company UNCRUSTABLES® a pre-made PB&J sandwich. According to The New York Times, “NFL teams go through anywhere from 3,600 to 4,300 Uncrustables a week” or “at least 80,000 Uncrustables a year”.

Read More


Priyanka Menon and Greg Phillips Explore Hierarchy of Trade Dress Elements in IP & Technology Law Journal Article

Priyanka Menon & Greg Phillips

In their article “Visual Over Verbal: Hierarchy of Trade Dress Application Elements,” published in the Intellectual Property & Technology Law Journal, Knobbe Martens lawyers Priyanka Menon and Greg Phillips discuss the importance of visual representations in trade dress applications.

Read More


Liars and Vishers and Scams, Oh My! How Brands Can Defend Against Trademark Fraud

Jeff Van Hoosear

Owners of federal trademark registrations have become a popular target for scams. They need to protect themselves from others who try to use information in the trademark registration for their own financial advantage.

Read More

[View source.]

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations. Attorney Advertising.

© Knobbe Martens

Written by:

Knobbe Martens
Contact
more
less

What do you want from legal thought leadership?

Please take our short survey – your perspective helps to shape how firms create relevant, useful content that addresses your needs:

Knobbe Martens on:

Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
Custom Email Digest
- hide
- hide