Trademark & Brand Protection Update | February 2026

Knobbe Martens

Domain Name Disputes: When UDRP Works—And When It Doesn’t

Rosaleen Chou & Shritika Dahal

While the UDRP can be a fast and cost effective way to recover domain names registered in clear bad faith, it may not succeed in disputes involving legitimate competing rights, complex business relationships, or unresolved factual issues. Thus, a good understanding of the strengths and weaknesses of the UDRP is essential when evaluating the best approach for domain name recovery.

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In Rare Win for an Applicant, Federal Circuit Reverses TTAB’s Determination That Mark Kahwa Was Not Registerable

Jonathan Hyman & Nickolas Taylor

Bayou Grande Coffee Roasting Company (“Bayou Grande”), a coffee company based out of St. Petersburg, Florida, faced a long and winding road to register its mark KAHWA in connection with café and coffee shop services in Class 43, ultimately having to appeal a decision of the Trademark Trial and Appeal Board (“TTAB”) to the Federal Circuit (see In re: Bayou Grande Coffee Roasting Co., Appeal No. 2024-1118 (Fed. Cir. December 9, 2025) [precedential]).

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No Joy in Mudville: Federal Circuit Affirms Aaron Judge and MLBBPA’s Priority in Marks All Rise and Here Comes the Judge Based on Extensive Evidence of Licensed Use

Jonathan Hyman & Nickolas Taylor

Today, Aaron Judge (“Judge”) is a household name for sports fans across the United States. However, in 2017, Judge was just entering the Major League Baseball scene and carving out a name for himself—he won Rookie of the Year and was the first rookie to ever win the Home Run Derby.

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THC You Later – An End to the THC Supplement Industry?

Jonathan Menkes & Eric R. Blosser

Tucked away in the text of the law that ended the 2025 federal shutdown is a provision amending a handful of paragraphs from the 2018 farm bill. Although seemingly minor, this amendment may threaten the 28-billion-dollar hemp supplement industry and call into question a number of federal trademark registrations.

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Journalist’s Claims Are a No-Fly Zone – “Top Guns” to Top Gun: Maverick

Greg Phillips & Eric R. Blosser

When drafting an intellectual property contract that will remain valid for years or decades, it is important to include terms that are flexible enough to account for unforeseen eventualities, like spin-offs, sequels, or changing technology. Failure to do so can embroil the draftee in future legal disputes, often with limited chances of success.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations. Attorney Advertising.

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