Trademark & Brand Protection Update | March 2026

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Be Kind, Please Rewind – Is Blockbuster Still Famous for a Dilution Claim?

Greg Phillips &  Eric R. Blosser

The Trademark Trial and Appeal Board (“TTAB”) is currently reviewing a case centered on video rental company Blockbuster, which has the potential to significantly widen the scope of trademark dilution protection by allowing companies to point to past success as evidence of current fame. A final decision by the TTAB in this case will undoubtedly influence future trademark filing and enforcement strategies.

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Wu-Tang Style – Can Music Be a Trade Secret?

Ian W. Gillies &  Eric R. Blosser

Due to the unique release of the Wu-Tang Clan album Once Upon a Time in Shaolin, a federal district court in the Second Circuit has ruled that the album and its music could qualify as a trade secret, despite previous cases rejecting trade secret protection for musical works. This decision emphasizes the importance of having skilled intellectual property counsel who can identify how atypical facts of a case expand the available claims and remedies beyond conventional expectations.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations. Attorney Advertising.

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