Upcoming FTC Workshop to Address Advertising and Data Security

Ballard Spahr LLP

Ballard Spahr LLP

On October 29, 2020, the Federal Trade Commission (FTC) will host a virtual workshop entitled, “Green Lights & Red Flags: FTC Rules of the Road for Business.” The workshop will cover a broad array of topics within the FTC’s jurisdiction, including truth-in-advertising law, social media marketing, data security, business-to-business fraud, and other business basics.

The scheduled sessions for the workshop will address:

  • Protecting Small Business From Scams (how the FTC is protecting companies from business-to-business fraud and steps companies can take to protect themselves)
  • The Truth About False Advertising (an overview of the FTC’s truth-in-advertising expectations)
  • Avoiding a Promotion Commotion (social media marketing, consumer reviews, children’s online privacy, email marketing, etc.)
  • The Secure Entrepreneur (an overview of data security basics and practical tips on responding to a cyberattack)

In the wake of the COVID-19 pandemic, businesses have moved swiftly to expand their ability to engage in e-commerce. The FTC’s workshop will offer practical insights for businesses on how to do so while staying focused on consumer protection and cybersecurity.

Featured speakers include Andrew Smith, Director of the FTC Bureau of Consumer Protection.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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