Yet another brand name and trademark being promoted as a verb in the tagline or signature at the end of each television commercial: "Don't Just Watch TV. DirecTV."
For more on the subject of trademark verbing and the risk of genericide:
Just Verb It? A Legal Perspective on Using Brands As Verbs: Part I; Just Verb It? Part II: A Legal Perspective on Using Brands As Verbs; Just Verb It? Part III: Testing the "Slippery Slope" of Using Brands as Verbs; Managing The Legal Risk of "Verbing Up" Brands and Trademarks; and How Realistic is the Risk of Trademark Genericide?
Please see full article below for more information.