Verbing the DirecTV Brand Name

Winthrop & Weinstine, P.A.

Yet another brand name and trademark being promoted as a verb in the tagline or signature at the end of each television commercial: "Don't Just Watch TV. DirecTV."

For more on the subject of trademark verbing and the risk of genericide:

Just Verb It? A Legal Perspective on Using Brands As Verbs: Part I; Just Verb It? Part II: A Legal Perspective on Using Brands As Verbs; Just Verb It? Part III: Testing the "Slippery Slope" of Using Brands as Verbs; Managing The Legal Risk of "Verbing Up" Brands and Trademarks; and How Realistic is the Risk of Trademark Genericide?

Please see full article below for more information.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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