[Webinar] False Urgency, Real Risk: Navigating the Rise of Email Marketing Lawsuits

Join Kelley Drye for a timely webinar, "False Urgency, Real Risk: Navigating the Rise of Email Marketing Lawsuits."

This session will examine the recent surge in litigation following the Washington Supreme Court’s decision in Brown v. Old Navy, where more than 100 lawsuits have been filed challenging email subject lines under Washington’s Commercial Electronic Mail Act and similar laws. The discussion will focus on what is driving these claims, how the legal landscape is evolving, and what companies can do now to reduce risk.

Key Topics Include:

• The Washington Supreme Court’s Brown v. Old Navy decision and its ripple effects
• Why subject line lawsuits have surged and expanded to other states
• What types of subject lines are drawing scrutiny
• Recent amendments to Washington’s Commercial Electronic Mail Act
• Practical steps companies can take to mitigate risk in email campaigns