[Webinar] From buzz to backlash: 2025 ads we can’t stop talking about

January 22nd, 12:00 pm - 1:00 pm ET
Smart & Biggar
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January 22nd, 2026
12:00 PM - 1:00 PM ET

We’ll dive into 2025’s most buzzworthy and controversial advertising campaigns and explore why these campaigns dominated headlines. From celebrity-driven promotions and AI-generated ads, to the Competition Bureau’s heightened scrutiny of drip pricing and misleading “maple washing” claims, we’ll cover the ads we can’t stop talking about in 2025.

Can’t attend the live webinar? Register your details, and a recording will be sent to you after the webinar.

Attendees will gain:

  • a clear understanding of the legal and regulatory framework governing both conventional and social advertising in Canada.
  • practical insights on how to avoid compliance pitfalls, manage reputational risk and balance creativity with transparency in an era where one misstep can go viral.

Who should attend:

  • in-house counsel
  • business owners and entrepreneurs
  • legal professionals, including IP practitioners and litigators

Please note that this webinar is presented in English only, with French captions available during the live session. Presentation slides will be available in both languages following the webinar.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations. Attorney Advertising.

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