Deciding where to invest your limited time, money and other resources when marketing a smaller or mid-size law firm can be a tricky balance – so it’s critical to evaluate your marketing goals to know where to start and determine which methods will be the most effective.

In this webinar, Chris Fritsch, CRM and marketing technology strategist and consultant to many top Am Law firms, and Stefanie Marrone, a former in-house law firm marketer and now consultant to small and mid-size law firms, will help small- and mid-size firm marketers devise marketing strategies and tactics to market their firms to get a big impact without having to dedicate a big budget.

Chris and Stefanie will share information, ideas and best practices including how to:

• Use marketing to attract and retain clients and laterals
• Leverage law firm marketing and business development software including CRM and email marketing solutions
• Leverage social media and content marketing for lead generation and brand building
• Choose the right marketing technology and tools
• Ensure you have good data and keep it clean and updated