November 12th, 2025
10:00 AM PT
State laws like Washington’s My Health My Data Act and Nevada’s SB 370 are redefining what counts as health data—casting a wide net over common retail signals such as location, browsing behavior, loyalty IDs, and ad tags when linked to sensitive topics like pregnancy, fertility, contraception, or even vitamins.
In this essential session, we’ll break down the fast-evolving compliance landscape, including:
- Consent requirements
- Geofencing bans
- Sensitive data sale rules
- Vendor contracting
- California’s new ADMT/AI rules and their impact on product recommendations and fraud screening
Attendees will leave with a clear understanding of how these laws affect advertising, analytics, and data monetization as well as actionable insights for retailers on how to adapt data practices and mitigate risk in a rapidly shifting regulatory environment.
