Across the economy, businesses are using digital technology to pivot into innovative service lines, accelerate growth and transform. A business’s digital strategies and data assets play an important role in its success. Digital transformation means, among other things, deploying the latest technologies – including artificial intelligence (AI) and automated decision-making. However, advances in AI raise fundamental legal and ethical questions. Not surprisingly, there is much debate on how and when to regulate the use of AI. While there is no comprehensive “AI law” in the U.S., there are many current and proposed laws related to the use of AI. It is important for businesses to understand this evolving landscape so they can identify risks during digital transformation – particularly in the areas of notice, transparency and data privacy.