What Is An Advertisement? The National Advertising Division Weighs In.

Fox Rothschild LLP
Contact

Fox Rothschild LLP

Every day we are inundated with countless advertisements. TV ads, radio ads, internet ads, billboard ads. But have you stopped to think, what exactly qualifies as an advertisement? Luckily for us, the National Advertising Division (“NAD”) recently issued a decision that sheds some light on exactly how broad agencies monitoring the advertising industry view “advertising.”

As a result of the COVID-19 pandemic, the ACT standardized testing organization published, on its website, that test centers may “occasionally” cancel tests due to unforeseen circumstances. Of course, due to the pandemic, ACT testing would likely, and presumably has been, cancelled far more than just “occasionally.” As a result, the NAD recommended that ACT update its website to provide more specifics on the possibility of cancellations, provide information on what a test taker should do if the test is cancelled, and provide specifics on what test centers may or may not be open during the pandemic.

But what does information regarding how often a test may be cancelled have to do with advertising? According to the NAD, advertising can be as broad to include any messaging that is meant to obtain a sale or some other form of commercial transaction. Because the messages pertaining to how often tests are administered are meant to induce a consumer to register for a test, the NAD determined that such communications do, indeed, fall into the category of advertisements. So, next time you are publishing a message, on a website or otherwise, give some thought as to whether it could be interpreted to be done for the purpose of obtaining a sale. If it is, do your best to include sufficient, clear information, especially in this time of COVID-19 uncertainty.

[View source.]

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Fox Rothschild LLP | Attorney Advertising

Written by:

Fox Rothschild LLP
Contact
more
less

Fox Rothschild LLP on:

Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
Custom Email Digest
- hide
- hide

This website uses cookies to improve user experience, track anonymous site usage, store authorization tokens and permit sharing on social media networks. By continuing to browse this website you accept the use of cookies. Click here to read more about how we use cookies.