We often receive calls from clients who — way back when — hired web site designers, graphic artists, photographers, videographers or web site hosts, now want something updated, and received outlandish payment demands from the vendor to have “their” content modified. What is going on, and how can you avoid this scenario?

Many business owners assume when they hire an outside source to produce content (logo, artwork, web site design, training video or materials, blogs, web site copy, photographs, web site domain name registration), the company owns the resulting work product because it paid to have the work custom-made.

This is not true.