The NCAA’s new name, image and likeness (NIL) rules and state laws allow college athletes to profit from legitimate brand partnerships, opening opportunities for brands to engage fresh influencer talent and for college athletes to join the ranks of digital entrepreneurs while putting the responsibility for developing and enforcing NIL rules on the schools. There are myriad opportunities and challenges presented by these significant developments as well as lessons that can be leveraged from existing digital influencer economies in other verticals and the dealmaking standards that exist in these ecosystems.
Join Manatt attorneys and consultants from its digital and technology, emerging companies and advertising practices—who have an exemplary track record of representing both brands and talent in digital influencer deals and distinct in-house perspectives from negotiating athlete NIL sponsorship deals and conflicts at the professional level—as they share knowledge and outline a playbook for the various stakeholders affected by the NCAA NIL developments.
The presentation will be in the format of a moderated panel followed by audience Q&A. Click here to register free.
Key topics covered will include:
Ned Sherman, Partner, Digital and Technology Transactions and Consulting
Rustin Brown, Partner, Venture Capital/Emerging Companies
Kalon Gutierrez, Managing Director, Digital and Technology Consulting
Matthew Reece, Counsel and Director, Digital and Technology Transactions and Consulting
Po Yi, Partner, Advertising, Marketing and Media
Who Should Attend:
Click here to register free.
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