In today’s COVID-era, more retailers are offering innovative solutions for customers to shop with minimal brick-and-mortar browsing time. Options to place an order online and pick up your items in the store are extremely popular and will likely stick around post-pandemic. These options are convenient and allow customers to avoid dealing with delayed shipping.
While beneficial, these omnichannel customer interactions can also lead to some unique challenges that aren’t present in brick-and-mortar experiences. The following best practices can help set retailers up for success when implementing curbside/in-store pickup services:
Putting it Into Practice: While in-store and curbside pickup are great options to generate more sales and foster a safe and convenient shopping experience, retailers may face unique challenges that aren’t present with brick-and-mortar shopping. Best practices for tackling such challenges involve implementing internal protocols for curbside and in-store pickup.