Alastair Mactaggart, Founder & Chair of Californians for Consumer Privacy, announced that he intends to file a ballot initiative – the California Privacy Enforcement Act – to appear on the November 2020 ballot. According to his press release, the new law would:
According to the San Francisco Chronicle, Mactaggart intends to spend as much as $3 million collecting over 600,000 signatures to qualify the measure for the November 2020 ballot. Those familiar with the CCPA’s history will know that Mactaggart’s initial ballot initiative drove the ultimate passage of the CCPA legislation in June 2018. The fact that he is once-again pursuing a ballot initiative is not to be taken lightly.