A summary of notable updates that businesses will be required to comply with under the CPRA are covered below:
Businesses will have to update their privacy policies with the following:
New Rights and Methods to Exercise Rights
In addition to the existing CCPA rights, the CPRA creates several new rights for California residents.
There are several new and revised terms in the CPRA. A few of the significant updated terms are below. Other defined terms also include the following: intentionally interacts, non-personalized advertising, precise geolocation, security and integrity, vehicle information, and ownership information.
The passage of the CPRA is another reminder that privacy regulations are continuously evolving and sure to increase in prevalence with the growth of the digital economy. Businesses should take notice and take this opportunity to build privacy programs that are robust and flexible enough to handle this quickly changing regulatory environment. In particular, businesses should take care to ensure compliance by the effective date, as a new enforcement body is created under this new law with more resources and aggressive enforcement capability, due to the eliminated 30-day cure period.