The California Consumer Privacy Act (CCPA) is barely a week old, but movement has already started on a new California privacy law. Here, we discuss key provisions of the newly proposed ballot initiative called the California Privacy Rights Act (CPRA), which would build upon the consumer privacy protections and requirements established by CCPA.
The California Consumer Privacy Act (CCPA) is barely a week old, but movement has already started on a new California privacy law. In November 2019, the advocacy group Californians for Consumer Privacy, led by Alastair Mactaggart, the architect of CCPA, submitted a proposed California ballot initiative to the Office of the California Attorney General that would build upon the consumer privacy protections and requirements established by CCPA. In December 2019, as required under state law, California Attorney General Xavier Becerra released a title for and summary of the proposed ballot initiative, which will be known as the California Privacy Rights Act (CPRA).
Key Provisions of the CPRA
CPRA seeks to give California consumers additional control over and protection of their personal information in five core ways.
Like CPRA, CCPA originated from a ballot initiative started by Californians for Consumer Privacy. In 2018, Californians for Consumer Privacy launched a successful campaign to get a consumer privacy bill on to the November 2018 ballot. After Californians for Consumer Privacy collected enough signatures to get the measure on the ballot, the California legislature preemptively worked with businesses and interest groups to pass a less demanding compromise bill, which become CCPA.
Californians for Consumer Privacy is currently working to gather signatures for the proposed CPRA in order to qualify the bill as a measure on the November 2020 ballot. The group will have to obtain approximately 623,000 signatures, or 5% of the number of individuals who voted in the most recent state gubernatorial election, to get the measure on the ballot. Members of the California legislature, including Senate Majority Leader Robert Hertzberg, have allegedly already voiced support for the measure, creating the possibility of another Legislature-initiated solution even if the initiative fails. The progression of the measure will be an important development to observe in the coming year.