Online networking has never been more important to stay top-of-mind and build connections.
There are three essential building blocks of LinkedIn: your profile, your connections, and your interaction on the platform. I find that many professionals focus on the first one - creating a strong profile - but don't strategically build their network (meaning sending and accepting connection requests) or maintain a consistent presence through liking, commenting and sharing posts.
Here are some ways you can fire on all cylinders when it comes to strengthening your LinkedIn presence.
Reach out to me with any questions on these tips and stay safe.
Stefanie Marrone helps law firms effectively tell their stories and find their unique voices. Over the last 18 years, she has worked with some of the most prominent and innovative law firms in the world, developing and executing global revenue generating business development and communications strategies, including media relations, branding, and multi-channel content marketing and social media campaigns. She is very passionate about using social media for lead generation and brand building. She has a diverse range of experience in both Big Law and mid-size/small-law firms. Connect with her on LinkedIn and follow her latest writing on JD Supra as well as her blog The Social Media Butterfly.