Hosting a continuing legal education program for clients can be an effective marketing tool for a law firm. Not only can the firm showcase its expertise, but it also gets a valuable opportunity for personal touchpoints with clients, all while providing busy clients with an easy, no hassle means to satisfy their legal education requirements. The COVID-19 pandemic has largely prevented firms from hosting live client events, and many firms have pivoted to providing webinars. However, not all firms have done this effectively. Below are a few tips to help ensure that your next webinar is a success.
Hosting a virtual event may never be as effective as meeting face to face, but with proper planning for both content and logistics, your event will be a success.