I’ve attended more tradeshows over the years than I can count. Making the most of your time and your financial commitment is imperative and everyone should be doing these ten things at a minimum! Just showing up and wandering aimlessly is no way to approach any event, no matter how big or small. If you do the following things, your investment will pay off ten-fold.
If you do these things, you should be way ahead of the game. When you get back from the show, do a post-show brief. Share it with your supervisor or managing partner. How was it beneficial? What did you learn? Could you have done something different to maximize your attendance? Send emails to the contacts you made. Reach out to the speakers who really helped you solve a particular issue. Be polite to the vendors who WILL be contacting you if you stopped to talk. Remember, they are just doing their job. Most of all, have fun and make every moment count.
Oh, here is a little bonus. Leave some room in your suitcase when packing as ILTACON vendors usually have incredible swag (I.E. cool giveaways) You’re going to need the extra room to schlep all those great giveaways home. Share them with your staff. It’s great for brownie points! See you on the ACEDS Monumental Sunset Cruise if you were lucky enough to get a spot. See you in D.C.!