In the era of the iPhone, iPad and Android phones, mobile device use is exploding. In fact, Gartner predicts that mobile phones will surpass PCs as the most common way to access the internet by 2013. For legal marketers, that means new challenges to provide content that is easily accessible through these devices, and at a level of quality consistent with our website efforts. In addition, the advent of mobile applications (apps) has unleashed a torrent of creativity in the business-to-consumer space. Is there a role for apps in the professional services industry as well? I’d say the answer is a qualified “yes” and, as with most things marketing, depends upon the positioning and branding of your firm.