Opportunity In Crisis

Furia Rubel Communications, Inc.
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Although this is not a new concept, it is certainly worth repeating: The Chinese symbol for crisis is made up of two elements, danger and opportunity.

We often perceive a negative outcome in a legal case or a discredited witness in a trial to be a crisis, and we react principally to the danger attached to that concept. Our response at these times can make the crucial difference between success and failure. With every crisis, we must make a concerted effort to discover the opportunities inherent.

The fact that so many clichés – the phoenix from the ashes, when the going gets tough, make the most of a bad situation, silver linings, rise to the challenge, etc., play to this concept is telling. Panic is not going to cut it – unless you don?t mind failure.

Merriam-Webster?s dictionary defines a crisis as...

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