You are excited, there’s a new restaurant down the street that has a good buzz. You’re going. You check in with TriOutNC when you get to the New Neighborhood Pizza Joint (NNPJ). You send a running commentary on your Twitter feed about your experience, and it auto-posts to your Facebook page:

7:03 p.m. At #NNPJ. Nice atmosphere. Friendly staff.

7:13 p.m. At #NNPJ. Does anybody want to take my order?

7:17 p.m. At #NNPJ. Anyone? Anyone?

7:35 p.m. At #NNPJ. Grrr… strawberry margarita instead of rocks

7:45 p.m. At #NNPJ. Salads here. Hardly worth the wait.

7:52 p.m. At #NNPJ. H8 it when entrée arrives b4 salad finished.

7:53p.m. At #NNPJ. Crust soggy

7:53p.m. TwitPic of rubbery, congealed cheese.

8:03 p.m. At #NNPJ. Where’s the check?

8:19 p.m. At #NNPJ. Anyone? Anyone?

You create a Facebook Page: 1,000 Durhamites Against NNPJ. Four hundred people join in the next two weeks, and post their own bad experiences.

Then you are served with a defamation lawsuit claiming your online postings have hurt business and demanding $50,000 in damages, plus attorneys fees.