On April 15, 2010, Google Inc. issued a press release announcing that it had released its first quarter 2010 financial results and directing the reader to visit Google’s investor relations website to view the earnings release. The press release stated that “Google intends to make future announcements regarding its financial performance exclusively through its investor relations website.” Google’s announcement resulted in immediate discussion on various blogs, websites, and other forums regarding the potential implications of this approach regarding the manner in which public companies disclose material information to the public.