Bruce W. Marcus

Connecticut, United States
Phone: 203.315.1160
Areas of Practice
  • Accounting
  • Legal Marketing

Dewey & Leboeuf and the Future of the Legal Profession -- Anachronism As A Way Of Life?

Does the implosion of Dewey & LeBoeuf foretell the future of the law firm and practice as we have known it for generations (and possibly the accounting firm as well)? Does it expose the need for – and possibly the…more
 /  Law Firm Marketing, Law Practice Products & Services

What Do I Do Now? -- A Guide To New And Old Managing Partners On Wisdom In The Top Slot

There is no library in the world, I think, large enough to contain all the books written about leadership – and how to do it. Even songs. And speeches and seminars and training courses. What more can be said? Plenty…more
 /  Law Practice Products & Services

Spinning Out Of Control -- When Bad Things Happen to Good Marketers

Every election campaign produces, among other things, media myths and bad language. During the elections of the last decade, the language was infected by a new myth called spin control. The phrase, which broke a speed record in…more
 /  Law Firm Marketing, Law Practice Products & Services

What You Are Speaks So Loud... -- Building And Protecting Your Reputation

My old philosophy professor, Sidney Hook, asked the question, “If you could have a magic carpet that took you anyplace you wanted to go, would you want it?” Of course. “But if the price were a million lives a year, would you…more
 /  Law Firm Marketing, Law Practice Products & Services

It’s The Way We’ve Always Done It -- Reluctance To Change In Professional Services Marketing

How strange that, for a group that so vehemently espouses change – the professional services marketers – we ourselves are so reluctant to change. We are the imaginers, the thoughtful ones, the thought leaders, the…more
 /  Law Firm Marketing

Going To Hell In A Hand Basket -- Is Law School Worth It?

What with all the difficulties that graduates of law schools are having finding jobs, and the difficult economy, and the turmoil in the professions, a lot of people in the profession are raising the question of whether law…more
 /  Law Practice Products & Services

Competing For Clients -- Emphasis Is On Competing

There are too many words we marketers use too easily, without thinking too hard about meaning or substance. One of my favorites is the most important word in marketing. It’s competition. We use it all the time – and then tend to…more
 /  Law Firm Marketing

A Fixed Position In A Moving World -- Positioning As A Metaphor

There is no great mystique to the marketing concept of positioning. While it's not as simple as some would make it seem, nor as complex as others would have you believe, it's still very real. Like so many words used in…more
 /  Law Firm Marketing, Law Practice Products & Services

A Blueprint To Save The Declining Firm -- A Tale Of Business Salvation, Well Told

There are messages that are hard to impart, however true or important they are. There are messages that run counter to conventional wisdom, despite their validity. There are messages that are so important that you want to grab…more
 /  Law Practice Products & Services

Making It Run Isn't Running It -- The Difference Between Doing And Managing Marketing

In the early, primitive days of marketing professional services, there weren't enough people doing marketing for law, accounting, and consulting firms to think much about departmental management. The exceptions, of course, were…more
 /  Law Firm Marketing, Law Practice Products & Services

Cut ‘Em Off At The Impasse -- Winning Against an Equal Opponent

Picture this. A narrow foot bridge across a great chasm, wide enough for only one person at a time to pass. Two men of equal size meet in the middle, each intending to get to the other side. “Let me pass,”…more
 /  Law Firm Marketing

New Firm Brings Order To Law School Recruiting Chaos - JD Match Uses Sophisticated Algorithm To Bring The Right Students To The Right Firms

Talk about entropy – random movement of molecules in motion. Just look at what happens in the law recruiting market. Law school graduates scrambling to find a firm that might hire them, much less grant an interview. Law firms…more
 /  Law Practice Products & Services

Professional Services Marketing 3.0

I’ve gone and written another book. Professional Services Marketing 3.0. People who know my writing will be shocked that I, who have vocally abhorred gimmicks and clichés, are using 3.0, but it really is the best way to…more
 /  Law Firm Marketing

Getting The Ducks In A Row

It seems that while we were looking the other way, these past few decades, law and accounting firms have gotten more complex. In the old days, it was simple. A managing partner, an executive committee, and maybe a bookkeeper…more
 /  Law Practice Products & Services

And Another Thing...

After writing – and rereading – the foregoing article, I got to thinking about some of the things I learned in my old days at Ruder & Finn. I had the privilege of working with and for Bill Ruder and Dick Weiner in the 1960s…more
 /  Law Firm Marketing, Law Practice Products & Services
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