Greenfield/Belser Ltd.

1818 N St. NW
Suite 110
Washington, DC 20036, United States
Contact: Gayatri Bhalla, Principal, Interactive Marketing and Media
Phone: 202-775-0333
Areas of Practice
  • Business Development
  • Legal Marketing
  • Software & Technology

Gone Mobile: Creating the Takeout Version of Your Website

What You Will Learn: 1. What it means to be mobile (seriously) 2. What it takes to go mobile Not to state the obvious, but the world is going mobile. And much faster than we imagined. By 2013, the Internet will be…more
 /  Law Firm Marketing

Keep Up With Your Firm’s Alumni-The First Course

Let’s face it, breaking up is hard to do. But when your firm loses a valuable employee, it doesn’t have to mean goodbye forever. In fact, some of your best future referrals–or even clients–will come from your alumni. Here’s how…more
 /  Law Firm Marketing

© Finders Keepers

Finding the “almost right” stock photo or illustration is easy. Finding the “exactly right” match for your firm’s message can take hours or even days. And when you find it, you want it for your own—as an integral part of the…more
 /  Law Firm Marketing

Getting Started With Twitter

I’ve written about how to use social networks to generate leads, how to blog, and how to use LinkedIn for your firm. Here are some brass tacks when it comes to getting started with Twitter:…more
 /  Law Firm Marketing

Assess the SEO Health of Your Website

SEO, or “search engine optimization“, is a combination of optimizing both on-page elements (such as meta tags) and off-page elements (such as links to your website)…more
 /  Law Firm Marketing

ADA and Your Website

You will learn: 1. What an ADA-accessible website means. 2. Steps to make your website usable for persons with disabilities. Some of you may have missed the news that the U.S. Department of Justice is preparing new…more

Make Your News Section Noteworthy

Each week we share some brief, practical ways to integrate your online strategy with your marketing plan. Dig in. Enjoy!…more
 /  Law Firm Marketing

Digital Cookbook: Spice Up Your Office

Each week we’re going to share some brief, practical ways to integrate your online strategy with your marketing plan. Dig in. Enjoy!…more
 /  Law Firm Marketing

When is Research Misleading?

I recently read an article about the dubious value of opinion research, citing, for example, the bias created by the moderator in focus groups (“Would you buy this drink?”). The article argues that direct observation is clearly…more
 /  Law Firm Marketing

Digital Cookbook: Create a Powerful “About Us” Section

The “About Us” section of your website establishes an overall view, personality and philosophy of the firm. Similar to your homepage, it communicates your firm’s unique qualities…more
 /  Law Firm Marketing

What's App and What's Crap?

“There’s an app for that”-really? Marketers everywhere have become app happy as they work to make their offerings more and more accessible and valuable in an increasingly mobile world. For many, apps make a lot of sense. But…more
 /  Law Firm Marketing
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