Margaret Grisdela
Legal Expert Connections, a Legal Marketing Agency

2385 NW Executive Center Drive
Suite 100
Boca Raton, FL 33431, United States
Phone: 561-266-1030
Areas of Practice
  • Business Development
  • Insurance
  • Legal Marketing
  • Research & Writing Services

14 Ways to Get on More Insurance Panels in 2014

Insurance defense law firms that start the New Year with a resolution to get appointed as insurance panel counsel for more carriers may find these 14 legal marketing tips to be helpful. Ideas include: look beyond large, national…more

Five Legal Marketing Strategies for 2014 Success

As the New Year approaches, law firms that bring a fresh, disciplined approach to 2014 business development campaigns will be the most likely to succeed. Here are five recommendations to jump start your law firm marketing…more

Panel Counsel for Employment Practices Liability Insurance (EPLI) Policies

Many insurance defense law firms are not able to defend their corporate clients in employment litigation when the claim is subject to an employment practices liability insurance (EPLI) policy. Frequently, the insured…more
 /  Labor & Employment Law, Insurance

Insurance Defense Marketing for Client Diversification

Insurance defense law firms that have been approved as panel counsel for multiple insurance companies can inadvertently find that their revenue base is increasingly dependent on a shrinking number of insurance companies over…more
 /  Insurance, Law Firm Marketing

Cybersecurity & Insurance Defense Panel Opportunities

Cybersecurity and cyber-insurance represent significant growth potential for insurance defense law firms. Opportunities arise both as insurance panel counsel for insurance companies and trusted legal advisers to insureds or…more
 /  Insurance, Law Firm Marketing

International Legal Marketing Opportunities Between Israel and the U.S.

Law firms looking for new business may want to expand their horizons to take on an international perspective. New clients await U.S. and Israeli firms willing to invest some time and effort in cross-border legal marketing…more
 /  International Law & Trade, Law Firm Marketing

Presidential Politics and Legal Marketing

Law firms looking for a creative 2012 legal marketing campaign are advised to consider the presidential election as a marketing platform. It is guaranteed that the next seven months will provide an endless stream of fresh,…more
 /  Elections & Politics, Law Firm Marketing, Law Practice Products & Services

Google SEO Enhancements: Law Firm Marketing Tips

Google launched a record 40 SEO enhancements in February. Law firms dependent on website traffic for lead generation will want to be sure their own search engine optimization (SEO) efforts are keeping pace with Google's best…more
 /  Law Firm Marketing

Seven Ways to Turn a Networking Event into New Law Firm Business

Attorneys who master the art of working a room can tap into powerful business development opportunities. In this law firm marketing article, Margaret Grisdela outlines 7 easy ways to get new clients by networking…more
 /  Law Firm Marketing, Law Practice Products & Services

How to Measure Legal Marketing Success

Legal marketing is a business tool that, when used properly, will help you to reach the right audience at the right time with the right message. Marketing is also a process and not an event, meaning that successful law firm…more
 /  Law Firm Marketing, Law Practice Products & Services

Link Up with New Clients on Social Media through LinkedIn

More law firms are discovering the benefits of social media business development campaigns in 2011, and LinkedIn is an easy way to get started. There is no pressure to post news on any predetermined schedule, so you can avoid…more
 /  Law Firm Marketing, Law Practice Products & Services

Courting Your Clients on Valentine’s Day (and Every Day)

Personal thoughtfulness can make a winning difference when it comes to law firm business development, client retention, and referrals. Valentine’s Day serves as a legal marketing reminder that attentive service fosters…more
 /  Law Firm Marketing, Law Practice Products & Services

Hidden Assets: Find New Business in Your Current Client List

Your greatest source for new revenue is hidden in your law firm’s client list. Increased business from current or past accounts tends to be more profitable, due to its lower cost of acquisition, higher degree of client…more
 /  Law Firm Marketing, Law Practice Products & Services

#1 Way to Get More Business in 2011

The New Year is here, and law firm marketing committee members are looking for client development techniques that will accelerate the billable hour clock. Marketing to your current clients is the absolute best way to…more
 /  Law Firm Marketing, Law Practice Products & Services

Planning for Legal Marketing Success in 2011

A sample 2011 Legal Marketing Plan, now available for download, outlines a simple yet structured guide to client development. December is an ideal time for law firms that are serious about legal marketing to prepare for a strong…more
 /  Law Firm Marketing, Law Practice Products & Services
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