Raising the Bar

999 Peachtree Street
Suite 2660
Atlanta, GA 30309, United States
Contact: Robin Hensley
Areas of Practice
  • Business Development
  • Legal Marketing
  • Training & Education

How Often Should I Follow Up With A Client I Haven't Closed Yet?

The right answer to this question is not how often you should follow up but rather that you follow up—especially if you have lost a new business pitch. Tom Hopkins says in his classic book, How To Master The Art Of Selling that…more
 /  Law Firm Marketing

To Google+ or Not to...

If you haven't heard about it yet, Google+ is Google's answer to Facebook, Twitter and LinkedIn. It is expected to be more business oriented than Facebook and more personal than LinkedIn without being tied to 140 characters as…more
 /  Law Firm Marketing

A Sabbatical By Any Other Name

I just got back from my annual sabbatical--the two weeks I take every year to rest, renew and rethink my business and my life. It's two weeks I look forward to every year and by the time I get it, I can really use it! However, I…more
 /  Law Firm Marketing

Real Lawyers Blog for Business Development

Clients often ask if they should be blogging. Take a look at an article that LexBlog posted in their "Talk of The LexBlog Network" where I give my thoughts on blogging, its importance to business development and why you can…more
 /  Law Firm Marketing

Winners are Goal Setters

"Goals determine what you're going to be." -Julius Irving. Are you a goal-setter?…more
 /  Law Firm Marketing

Self-Directed Effort is the Best Kind BUT No One Achieves a Goal Alone

In his blog post (http://bit.ly/jJGRH8), Seth Godin makes some interesting points about the value of self-direction and how much of our own potential may be sacrificed by turning our motivation over to those we pay to train,…more
 /  Law Firm Marketing

10 Super Rainmaking Secrets Support CURE Childhood Cancer

Brilliant legal briefs alone are not enough to build a successful law practice. You must also make it rain. Fortunately, rainmaking is a learned skill. Super rainmaker John C. Yates, Chair of the Technology Practice at…more
 /  Law Firm Marketing

Sluggish Growth in the Demand for Legal Services? Keep Working Your Plan.

Are reports of sluggish demand for legal services keeping you from working your plan? A recent article by Hildebrandt Baker Robbins and the Citi Private Bank Law Firm Group on the Law Marketing Portal reports that the outlook…more
 /  Law Firm Marketing

Part 2: Free Planner to Jump Start Your 2011 Business Development Goals

Believe it or not, mid-year has come and gone. How are your goals coming? Any progress yet on writing them down or better yet,implementing your action plan? Remember, it’s never too late to get started. As promised, here…more
 /  Law Firm Marketing

Jump Start Your 2011 Business Development Goals

How are your goals coming? Any progress yet on writing them down or better yet, implementing your action plan? It’s never too late to get started. As promised, here is another excerpt from my business development planner…more
 /  Law Firm Marketing, Law Practice Products & Services

Will 2011 Be Your Best Year Yet?

Do goals really work? Research shows that setting goals takes people to new heights, both personally and professionally. In fact, in a study conducted among business school grads ten or more years after getting their MBA, those…more
 /  Law Firm Marketing

How Can I Get My Client Prospect to Read My Emails? Part 2.

I am often asked how to get prospects to read client emails. It's frustrating when there is no reply or the reply is not the favorable response the client is seeking. While I'm not going to tell you what to say, the following…more
 /  Law Firm Marketing

ABA Ethics Commission Paper Clarified- No Implication for Law Blogs- For Now

In August 2009 the American Bar Association announced the formation of the ABA Commission on Ethics 20/20. The Commission was formed to review legal ethics rules and regulations in light of technological advances and…more
 /  Law Firm Marketing

How Can I Get My Client Prospect to Read My Emails? Part 1.

A client told me recently about a very detailed email he had sent to a prospective client. He already had that person’s attention and was on the brink of setting a time to meet when he felt he should expand on his…more
 /  Law Firm Marketing

What Should I Do About Holiday Cards?

How do you make your holiday cards stand out from the others? Send them a month in advance. Thanksgiving is the perfect time to let your clients and contacts know how much you appreciate them…more
 /  Law Firm Marketing
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