Ross Fishman
Fishman Marketing, Inc.

1356 St Johns Ave
Highland Park, IL 60035, United States
Phone: 1-847 432 3546
Areas of Practice
  • Business Development
  • Continuing Legal Education
  • Expert Witness Services
  • Firm/Practice Management
  • Legal Marketing
  • Recruiting/Staffing
  • Training & Education

Practice/Organization Description

Called "one of the country's leading experts on law firm marketing" by Lawyers Weekly USA, Ross is known as one of the legal profession's leading experts in marketing strategy, branding, websites, and training and retreats. As CEO of Fishman Marketing, he helps law and professional-services firms generate significant revenue by dominating their target markets. Fishman Marketing clients have developed countless millions of dollars in new revenue through strategic marketing initiatives.

Known for his "educational and entertaining" presentation style, he has trained tens of thousands of lawyers, conducting 300+ firm retreats and training programs on six continents from Tobago to Thailand - including once presenting on three continents within 24 hours.

Ross was a commercial litigator in Chicago before moving to Winston & Strawn to practice marketing full-time. He later became Marketing Partner of Ungaretti & Harris where they launched the profession's first Service Guarantee.

Called "the creative mind behind a host of law firm campaigns that have redefined the field" (San Jose Business Journal), Fishman Marketing has launched effective marketing and branding campaigns for many of the world's largest firms and global networks from Indiana to Istanbul.

A Fellow of the College of Law Practice Management and Kentucky Colonel, "Col. Fishman" has written over 250 bylined articles, including five monthly columns, and has sat on the editorial board of five national magazines.

Ross has been quoted hundreds of times from the New Zealand Lawyer to National Public Radio's "All Things Considered." He keynoted a series of marketing programs at a 5-day conference in Bangkok to a group of United Nations Asian government ministers and business leaders. A sought-after expert witness in marketing-related disputes, he has been hired by law firms to consult or testify in many precedent-setting branding- and social media-related lawsuits.

An active LMA member since 1990, Ross was the first marketer to receive a "Lifetime Achievement" award (1998), and the first inducted into the international Hall of Fame (2006). He served as the 1998 Vice President, and chaired the Ethics Task Force from 2013-15. He has also been a member of both the Strategic Planning and Best Practice Task Forces, and chairman and moderator of seven consecutive national day-long QuickStart/Boot Camp programs. LMA's leadership asked Ross to create for the 2010 national conference and host its first full-day, attorney-only program, "Just for JDs," as well as the 2011 program.

Bar Admissions

Illinois, 1985

Federal Trial Bar (N.D. Ill)


B.A. in Speech Communications, cum laude, University of Illinois

J.D. Emory University School of Law

Professional Associations & Memberships

Fellow, College of Law Practice Management

(See )

Fellow, Litigation Counsel of America (LCA) -

Diversity Partner, Litigation Counsel of America

Legal Marketing Association, 1990-2016 (

American Bar Association, Law Practice Management Section

Association of Legal Administrators (

Association of Accounting Marketing (AAM)

Honors and Awards

FM campaigns have received the 3,500-member LMA's grand prize, the optional Best of Show award five of the ten times ever presented (see e.g. - 2008, or - 2006).

Fishman Marketing campaigns also received one of Inc. magazine's ten Marketing Masters awards for "brilliant and successful" marketing campaigns.

Recipient of a peer-selected LMA 1998 Lifetime Achievement Award, Ross the first marketer inducted into the LMA's inaugural Hall of Fame (

In 2007, a grateful client had the Governor commission Ross as a Kentucky Colonel.

Ross's article, "A Personal History of Law Marketing" received the ABA's 2006 "Silver Edge Award."

"Ross was going to win awards in so many categories that LMA created the 'Best of Show' award so he'd win one grand prize instead of nearly all the individual trophies." - LMA's In the Loop, Fall, 2009

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