Ross Fishman
Fishman Marketing, Inc.

1356 St Johns Ave
Highland Park, IL 60035, United States
Phone: 1-847 432 3546
Areas of Practice
  • Business Development
  • Continuing Legal Education
  • Expert Witness Services
  • Firm/Practice Management
  • Legal Marketing
  • Recruiting/Staffing
  • Training & Education

“Happy Halloween!” from Your Romanian Law Firm

Speaking to 50 lawyers from 40 countries at the Legal Network International (LNI) conference last week, I suggested that law firms from smaller jurisdictions could build their brands and seek referrals by connecting themselves…more
 /  Law Firm Marketing

What’s the story with the Construction Lawyers Society of America (CLSA)?

There's been quite a bit of conversation (and some confusion) regarding the CLSA. This is a new honorary international association of top construction lawyers. The invitations to leading lawyers across the US and around the…more
 /  Construction Law, Law Firm Marketing, Law Practice Products & Services

Every executive committee member should read this book.

The legal world has changed. The Recession changed us and, unlike previous recessions, the profession that returned was not the latest version of the status quo. We’re in the middle of historic change, the confluence of turmoil…more
 /  Law Practice Products & Services

Helping Law Students Build a More-Successful Careers.

I had the best time last week, standing on stage in Tull Auditorium at my alma mater, Emory Law School and presenting an hour-long speech to the shiny new first-year law students at the 7th annual Bass Career Summit. I don’t…more
 /  Law Firm Marketing

URGENT: Eclipse-related PR opportunity!

I recently wrote about how to get a feature story about your firm by connecting it to the Comey Hearings. Monday’s solar eclipse offers an even better opportunity to create a photo op that is practically guaranteed to showcase…more
 /  Law Firm Marketing

Offering Joint Networking Training to Your Firm AND Clients

A friend asked how she could encourage her firm to market more closely and effectively with their financial-institution clients. My favorite way is offering joint marketing training. Banks like giving their young…more
 /  Law Firm Marketing

Why your law firm's blog probably sucks.

Can we get real here for a minute? Most law firm blogs suck. They really, really suck. And yours is likely to suck too. I responded to a question on an online legal marketing group posed by someone whose firm was…more
 /  Law Firm Marketing

Does your website company have a Capt. Kirk?

Is your website developer a Capt. Kirk or Mr. Spock? There are four critical steps to overhauling your website: - Strategy and messaging - Design - Coding - Maintenance…more
 /  Law Firm Marketing

The race to get “Big” is a race to the middle.

So much consolidation has already occurred that in many markets the only remaining standalone law firms are either: (1) fiercely independent, or (2) mediocre. That is, in larger cities the leading smaller firms were…more
 /  Law Practice Products & Services

Obituaries. THIS is how to handle the death of one of your people.

Obituaries are difficult. I think the true quality of a law or accounting firm can be judged by how it responds to the death of its people. A few years ago, there was a lot of media attention regarding the tragic death…more
 /  Law Firm Marketing, Law Practice Products & Services

Lawyer / Liar “Joke” from 1693.

I got a lot of comments from the previous 1906 Lawyer/Devil Card, primarily people wanting to see more examples of lawyers being joked about throughout history, or referencing other works from their memories or…more
 /  Law Practice Products & Services

Ross’s Top 10 Law Firm Domain Name Mistakes (Part II)

Last week I discussed Ross’s Domain Name Rules 1-5, how to ensure that your website is easy for prospects to find, and that you’re using best practices in selecting your domain name. Here are Ross’s Rules 6-10; I hope it’s…more
 /  Law Firm Marketing

Top 10 Rules to Marketing a Law Firm Merger or an Existing “Branch” office (Part II).

Last week we detailed five marketing and reputation challenges faced by smaller or newer “satellite” offices of prominent law firms. (BTW, accounting and all other professional-services firms confront these same issues.) We…more
 /  Law Firm Marketing, Law Practice Products & Services

Top 10 Rules to Marketing a Merger or “Branch” office (Part I).

You’re smart, handsome, and athletic—you’re in demand and have received many solid offers. Which one will you accept? Most likely you’ll end up at the “best” fraternity?the one that seems to have the best people, the best…more
 /  Law Firm Marketing, Law Practice Products & Services

Q: Should law firms pay associates to market?

Q: Should our law firm pay our associates to market? A: Uh… No. I answered this question on a listserv last week, posed by a marketer whose firm was revamping its bonus schedule. The bonus was intended to motivate…more
 /  Law Firm Marketing
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