Custom Legal Marketing

1111 Kearny St
San Francisco, CA 94133, United States
Contact: Jason Bland
Phone: 800.789.6451
Areas of Practice
  • Business Development
  • Firm/Practice Management
  • Information & Data
  • Legal Marketing
  • Software & Technology
Other U.S. Locations
  • California
  • Delaware
  • Florida

Build Links, Authority and Interest with Infographics

A strong, natural link portfolio is a key element of an organic SEO plan. While link-building outreach can be difficult and time consuming, it becomes easier with the right content. Visual content, like infographics, can help…more

5 Ways to Use Geotargeting to Reach Prospective Clients

Nationwide marketing campaigns are neither attainable nor necessary for most firms. The cost is high, and the ads will reach relatively few people who can actually take advantage of the firm’s services. Instead, only people in…more

8 Tips for Boosting Your Email Marketing Results

Email inboxes are competitive places — cutthroat arenas in which businesses compete for valuable attention. Over 100 billion business-related emails are sent per day, and that number is only expected to grow. Email’s popularity…more

Coming soon: Your website's mobile-friendliness will be a ranking factor

Google has announced that mobile-friendliness will be a ranking factor for all mobile searches starting April 21. Pages that are mobile-friendly according to Google’s usability tests will receive a boost in results for searches…more

How to encourage visitors to spend more time on your website

Many people view the prospect of hiring an attorney with some trepidation. They may fear the process or the outcome, or they may be under stress due to their situation, causing them to feel a general anxiety about the whole…more

Keeping up with Google: Forget These 7 Search Marketing Myths

Google is constantly tweaking its algorithm in an effort to deliver the best information to its users. Big releases like Panda, Penguin, Hummingbird and Pigeon combine with smaller daily and weekly updates to create an…more

How to Brand Like a Pro: Developing a Logo for Your Firm

Legal marketing is tricky in ways that marketing for a business like a restaurant or clothing manufacturer is not. People are always going to need to buy clothes and most want to eat out every now and then. But any given…more

How to Fix These 6 Common Law Firm Website Mistakes

A website speaks for the firm it represents at all times, day and night. It must be professional, informative and easy to navigate, and it must accurately exemplify the firm’s work and values. Increase your website’s…more

How to Showcase Your Website Content with Structured Data

Law firms now have a greater ability to explain the purpose of their website’s content in a language that search engines can easily interpret. In early January, Google announced it was expanding support for structured data…more
 /  Law Firm Marketing

Tips for Building Credibility: Avoid Website Content Bloat

Content bloat occurs when a website contains too many pages that have no independent, singular value. A large site is fine — even positive in some cases — but a large site with multiple pages containing very similar information…more
 /  Law Practice Products & Services, Law Firm Marketing

15 Tips for Smarter Legal Marketing in 2015

What will 2015 have in store for your law firm? Growth and success (mixed with the right amount of positive change)? Firms can act proactively to make this happen. Take advantage of a time of reflection and renewed energy to…more
 /  Law Practice Products & Services, Law Firm Marketing

7 words to drop from your writing

Simplicity is a hallmark of good design. High-converting websites prompt action in part by revealing only what users need to see. Designing with clarity is challenging; it requires careful planning and attention to every item’s…more
 /  Communications & Media Law, Law Firm Marketing

Manual Link Penalties are Temporary

If you received a manual action or unnatural links penalty on your website, it is not forever. The penalties, which may range from months to years, do have an intrinsic end date and are related, according to Distinguished Google…more
 /  Law Practice Products & Services, Law Firm Marketing

Google Wants Clear, Comprehensible Content

Quality standards are definitely a large part of a search engine optimization (SEO) strategy. So, what do you do to boost the quality of technical or speciality legal content? It can be a struggle to aim your writing well. With…more
 /  Law Firm Marketing

Can lawyers add a keyword to their Google Places profile title? Yes... with restrictions.

The latest change to Google Places was announced last week, and the update is sparking some consternation. Could this latest update to Google’s quality guidelines open the door to spam? The update was made to clarify how…more
 /  Law Firm Marketing
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