Wicker Park Group

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980 N Michigan Ave,
Chicago, Illinois 60611, United States
Phone: (312) 988-4898
Areas of Practice
  • Business Development
  • Firm/Practice Management
  • Legal Marketing
  • Training & Education
Locations
Other U.S. Locations
  • Alabama
  • California
  • D.C.
  • Louisiana
  • North Carolina
  • Texas

Interpersonal Skills Training Enhances Career Success

Last week, I taught a public speaking class to a group of five first-year associates at a mid-sized law firm. All of the associates were fast approaching—or initially enjoying—their 30s. They were smart, energetic and happy to…more
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What “Adding Value” Really Means to Clients

Those readers familiar with Wicker Park Group are aware of our key theme in 2017: Adding Value. For those of you new to the concept, adding value is one of the most important qualities necessary to building long-term, trusting,…more
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What Clients Love (and Hate) about Email Communication from Lawyers

Clients are increasingly asked to do more with less. They have greater responsibilities, have more work to do and often spend all day going from meeting to meeting or conference call to conference call. Email is often the best…more
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The “One Size Fits One” Approach to Client Feedback

As firms plan for 2018, we spend a lot of time talking with existing law firm clients as well as those that are (finally) prepared to launch a formal client feedback program. As part of that conversation (and even in formal…more
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Make Effective Introductions in Special Situations

This is the third of three posts on introductions. In our first post, we focused on introduction fundamentals of effective in-person introductions. Introductions are personal, positive and connective…more
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Read This if Client/Industry Teams are a Line Item for 2018

It is budget season for most AmLaw 200 firms, and most of our clients are evaluating their budgets from last year and reevaluating initiatives, priorities and money spent. We are seeing a few trends from our clients regarding…more
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What Two Days of BD Training Taught Us

Last week, we spent two days facilitating business development workshops for two different groups of attorneys at one law firm. The participants came from different offices and practice areas, and there was a diverse mix of…more
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How to Handle Difficult Feedback

The two most frequently asked questions we answer when working with our clients at the beginning of any engagement are: - 1. How do we handle difficult feedback? 2. What happens if we don’t have a formalized system to act…more
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The Strategy of Introductions as Selling Opportunities

Twenty years ago, I was working as the business development director for the Portland Office of Cooper & Lybrand, the international accounting firm that merged to form PricewaterhouseCoopers. The office at the time consisted of…more
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What Firm Leaders Need Most from Marketing

At a recent leadership roundtable event, WPG facilitated a discussion among managing partners and firm leaders on what they most need from CMOs and marketing teams. The ideas that came out of the discussion aren’t earth…more
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The Importance of a Good Introduction

This is the first blog in a three-part series on the value of introductions and how good introduction skills lead to better client service and new business. Check back soon for the second installment. Introductions are…more
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When Mistakes Happen, Don’t Forget to Be Human

Given what we do for a living, we are often traveling by plane and spend quite a bit of quality time with specific airline carriers. The three of us happen to fly three different airlines, but the experience tends to be the same…more
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The Client Contact You Must Meet

Firms today are missing out on work because they’re failing to invest in a hugely important client contact: the in-house legal operations professional. Building relationships with GCs and in-house counsel is very valuable, but…more
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If Your Clients Aren’t Texting, You May Be Doing Something Wrong

We always tell our law firm clients that communication is the key to the best client relationships. And communication takes many forms: the written word, the business-practical and commercial advice, the tone you set when…more
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The Four Essential Rules of Business Development Coaching

It is the rare firm these days that does not offer some form of career and/or business development coaching services to its attorneys. Just about everyone in legal marketing has been asked to “coach” lawyers. Often, however,…more
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