Adrian Dayton

1 News Plaza
Suite 10
Buffalo, NY 14203, United States
Phone: 801-414-7675
Areas of Practice
  • Business Development
  • Continuing Legal Education
  • Legal Marketing
  • Software & Technology
  • Training & Education

Are firms ready to exploit Pinterest?

If you knew of a social media platform boasting that 93% of its active users utilize it to help them plan purchases, and 87% say they actually made the purchase because they found it on the site, would your firm be on…more
 /  Communications & Media Law, Law Practice Products & Services, Law Firm Marketing

The “Other Girl” Meme Applied to Law Firms

This really stupid stock photo went viral over the last couple weeks and became a meme. The basic concept is that a guy walking with his girlfriend stops to checkout a different girl that looks almost exactly the same as his…more
 /  Law Practice Products & Services, Law Firm Marketing

Do You Need to Worry About a Data-Breach at ClearView Social?

With the recent Equifax data-breach making headlines, we’d like to remind our users of ClearView Social’s data-storage policy and the minimal risk of a breach. When you connect your social media accounts to ClearView Social,…more
 /  Communications & Media Law, Privacy

Is there really too much content? Mr. T says no.

Remember when you were a kid and there were exactly four TV channels to chose from? Most of the sitcoms portrayed white middle class families, while occasionally you had some token diversity with either a live-in butler from the…more
 /  Law Firm Marketing, Law Practice Products & Services

Lateral Hire Integration Made Easier with LinkedIn

The ethos of integration is as old as time. Think about it: the stories of Cinderella, Snow White, and Hansel and Gretel are all stories of integration gone badly…more
 /  Law Firm Marketing, Law Practice Products & Services

Is it time to refresh your social media training?

Rainmakers know the impact that social media training can make. Last night, I had dinner with a good friend of mine, a partner at a prestigious law firm. This partner has brought in millions of dollars of business through his…more
 /  Law Firm Marketing, Law Practice Products & Services

What’s New In ClearView Social: URL Referral Fields

Welcome back to What’s New In ClearView Social, the recurring blog series that introduces you to the latest features arriving in our wonderful software. Bill Boulden, your Chief Technology Officer, is here today to talk about…more
 /  Law Firm Marketing, Law Practice Products & Services

Six ways firms can fix their oversupply problem

Years ago, my family and I were in a near-fatal car accident. As we crested a hill in our van, traffic was stopped in front of us. I still remember the moment of decision, like slow motion, watching my Dad’s white knuckles as he…more
 /  Law Practice Products & Services, Law Firm Marketing

4 Idiotic Excuses Professionals Make to Dismiss Social Media

The basketball player Jeremy Lin rode the bench for his first few years playing professional basketball. This Asian-American had graduated from Harvard and simply did not fit the mold of what most coaches and scouts viewed as…more
 /  Law Firm Marketing, Law Practice Products & Services

What’s New in ClearView Social: Login with Facebook and Multiple User Accounts

What’s New In ClearView Social is our blog series that brings you updates on what new features we’ve rolled out in the software. We’re excited to introduce two new features in our software this week, Login with Facebook and…more
 /  Law Firm Marketing, Law Practice Products & Services

Escape Rooms and Law Firm Disfunctionality

Last weekend I decided to try out an escape room. If you haven’t heard about these, you are temporarily locked in a room and given a series of clues to solve various puzzles in order to “escape.”…more
 /  Law Firm Marketing, Law Practice Products & Services

Low on billable hours? 5 reasons blogging may be the answer.

Have you ever thought what it would be like to have a whole day in the office with nothing to do? I shudder to think about what that feels like…more
 /  Law Firm Marketing, Law Practice Products & Services

Creating content: is it worth the investment?

Is it worth it for firms to create content? Is it worth it to take fee-earners off billable projects to write blog posts, white papers, and articles for newsletters?…more
 /  Law Firm Marketing, Law Practice Products & Services

Moving Social Media Skeptics Up the Ladder

On a daily basis, I hear success stories of attorneys, accountants, recruiters, and other professionals who have brought in substantial business through their social media presence. One client reports that their professionals…more
 /  Law Practice Products & Services, Law Firm Marketing

The Innovation Test

Richard Susskind once said, “It’s tough to walk into a room full of millionaires and tell them they are doing it wrong.” Just look at Kodak, one of the most profitable companies in the world for a time…more
 /  Commercial Law & Contracts, Law Practice Products & Services
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