Adrian Dayton
ClearView Social

77 Goodell Street
Buffalo, NY 14203, United States
Phone: 801-414-7675
Areas of Practice
  • Business Development
  • Continuing Legal Education
  • Legal Marketing
  • Software & Technology
  • Training & Education

A Guide To LinkedIn Character Counts & Limits

The vast majority of professionals don’t want to draft their summary on LinkedIn. They want to take the time to write it, edit it, stew over it, change it, and then post it once it’s just right…more
 /  Communications & Media Law, Law Practice Products & Services, Law Firm Marketing

How to Quickly Spot a LinkedIn Faker

How do you know if an account is fake? A few months ago, I received a connection request from a Private Banker in the UK. I do work with some financial services companies, so I accepted the connection request. Almost…more
 /  Communications & Media Law, Privacy, Science, Computers, & Technology

Shouldn’t your firm start sharing with the 700 million Instagram users?

If your firm is still resisting Instagram, I have a message for you: 2010 called and they want their social media strategy back. Instagram has experienced explosive growth since 2010, so why hasn’t your firm’s social media…more
 /  Law Practice Products & Services, Law Firm Marketing

PeakTime™ — Now with Artificial Intelligence

It has been almost a month since we released SocialScore™ at ClearView Social, and we have seen dramatic results already. Users are sharing more, and we’ve seen an improvement in the traction their content gains when following…more
 /  Communications & Media Law

Are firms ready to exploit Pinterest?

If you knew of a social media platform boasting that 93% of its active users utilize it to help them plan purchases, and 87% say they actually made the purchase because they found it on the site, would your firm be on…more
 /  Communications & Media Law, Law Practice Products & Services, Law Firm Marketing

The “Other Girl” Meme Applied to Law Firms

This really stupid stock photo went viral over the last couple weeks and became a meme. The basic concept is that a guy walking with his girlfriend stops to checkout a different girl that looks almost exactly the same as his…more
 /  Law Practice Products & Services, Law Firm Marketing

Do You Need to Worry About a Data-Breach at ClearView Social?

With the recent Equifax data-breach making headlines, we’d like to remind our users of ClearView Social’s data-storage policy and the minimal risk of a breach. When you connect your social media accounts to ClearView Social,…more
 /  Communications & Media Law, Privacy

Is there really too much content? Mr. T says no.

Remember when you were a kid and there were exactly four TV channels to chose from? Most of the sitcoms portrayed white middle class families, while occasionally you had some token diversity with either a live-in butler from the…more
 /  Law Firm Marketing, Law Practice Products & Services

Lateral Hire Integration Made Easier with LinkedIn

The ethos of integration is as old as time. Think about it: the stories of Cinderella, Snow White, and Hansel and Gretel are all stories of integration gone badly…more
 /  Law Firm Marketing, Law Practice Products & Services

Is it time to refresh your social media training?

Rainmakers know the impact that social media training can make. Last night, I had dinner with a good friend of mine, a partner at a prestigious law firm. This partner has brought in millions of dollars of business through his…more
 /  Law Firm Marketing, Law Practice Products & Services

What’s New In ClearView Social: URL Referral Fields

Welcome back to What’s New In ClearView Social, the recurring blog series that introduces you to the latest features arriving in our wonderful software. Bill Boulden, your Chief Technology Officer, is here today to talk about…more
 /  Law Firm Marketing, Law Practice Products & Services

Six ways firms can fix their oversupply problem

Years ago, my family and I were in a near-fatal car accident. As we crested a hill in our van, traffic was stopped in front of us. I still remember the moment of decision, like slow motion, watching my Dad’s white knuckles as he…more
 /  Law Practice Products & Services, Law Firm Marketing

4 Idiotic Excuses Professionals Make to Dismiss Social Media

The basketball player Jeremy Lin rode the bench for his first few years playing professional basketball. This Asian-American had graduated from Harvard and simply did not fit the mold of what most coaches and scouts viewed as…more
 /  Law Firm Marketing, Law Practice Products & Services

What’s New in ClearView Social: Login with Facebook and Multiple User Accounts

What’s New In ClearView Social is our blog series that brings you updates on what new features we’ve rolled out in the software. We’re excited to introduce two new features in our software this week, Login with Facebook and…more
 /  Law Firm Marketing, Law Practice Products & Services

Escape Rooms and Law Firm Disfunctionality

Last weekend I decided to try out an escape room. If you haven’t heard about these, you are temporarily locked in a room and given a series of clues to solve various puzzles in order to “escape.”…more
 /  Law Firm Marketing, Law Practice Products & Services
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