Adrian Dayton
ClearView Social

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77 Goodell Street
430
Buffalo, NY 14203, United States
Phone: 801-414-7675
Areas of Practice
  • Business Development
  • Continuing Legal Education
  • Legal Marketing
  • Software & Technology
  • Training & Education
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Emotional Intelligence Has 12 Elements. Which Do You Need to Work On?

I like to consider myself a person of higher EI, and this article really hit home. If you think of every character trait as being a trade-off between two, a higher EI trait means a lack in something else…more
 /  Law Practice Products & Services

Threaded Tweets Just Got a Whole Lot Easier

Have you ever gone on a Twitter rant? We’ve all been there. You have too much to say and it won’t condense nicely into a single tweet…more
 /  Communications & Media Law, Law Firm Marketing, Law Practice Products & Services

Addicted to tech trends? Dayton and Furlong on AI and other “magic”

There are three types of people in this world: those who ignore innovation, those who implement innovation selectively and thoughtfully, and those who believe the hype of every innovation. Clearview Social’s most recent webinar…more
 /  Law Firm Marketing, Law Practice Products & Services

4 Proven Digital Marketing Strategies for 10X Returns

“Genius software engineers have been known to be 10x as valuable as other engineers,” explained Scott Brinker of Hubspot at the recent Legal Marketing Association Tech Conference in San Francisco. He then posed the question,…more
 /  Law Firm Marketing, Law Practice Products & Services

What Facebook’s Big Changes Mean for Employee Advocacy

On January 11th, Facebook released the first of many changes to its news feed algorithm in an effort to prioritize personal content over advertising and articles. Over the next few weeks, Facebook’s news feed will start…more
 /  Communications & Media Law

What Would a ClearView Mobile App Look Like?

Since I’ve transitioned to working primarily as a JavaScript developer over the last 7-8 years, I’ve watched eagerly as The Web Platform emerged as a concept. First discussed by Mozilla and Google Engineers back in 2011-2012,…more
 /  Law Firm Marketing, Law Practice Products & Services

Top 5 Marketing Technology Trends for 2018

What new technologies will your firm use to improve marketing in 2018? What innovations truly have the power to disrupt the industry?…more
 /  Law Firm Marketing, Science, Computers, & Technology

Seasonal content is good, but trending content is better

While it’s important to have some kind of social media plan, it’s also important to take advantage of the memes and trending topics that can’t be planned for. When reading the article below, I noticed some great content topics…more
 /  Law Firm Marketing

Best Times to Post on LinkedIn

In the nature of good, better, best; it is good to post to social media, it is better to share relevant and timely content, and it is best to do the latter all while sharing at the most high traffic times of the day! There is a…more
 /  Law Firm Marketing, Law Practice Products & Services

Top 5 ways to destroy your firm’s credibility with social media

Sometimes being the best is just too darn exhausting. So, here are five easy ways to help your company go down in flames…more
 /  Law Firm Marketing, Law Practice Products & Services

How to Make Your Customer Journey More Engaging With Visual Content

I’ve noticed a major difference in impressions and engagements between non-visual content and visual content while working as Marketing Coordinator at ClearView Social. One method I have used is creating visual-content for…more
 /  Law Firm Marketing, Law Practice Products & Services

Desperately Seeking Inspiration: A Blogger’s Guide to Success

The Problem: You want to start a blog, or update your current blog, but you’ve run out of ideas. It feels like every topic has been covered, and indeed, there is nothing new under the sun…more
 /  Communications & Media Law, Law Firm Marketing, Law Practice Products & Services

10 more reasons for your firm to start an employee advocacy program

The buzz word lately when it comes to employee engagement in social media is “employee advocacy.” The term employee advocacy is fairly self-explanatory, turning members of your team into advocates for your company and brand…more
 /  Communications & Media Law, Law Practice Products & Services, Law Firm Marketing

Using GIFs and Pictures to Spice Up Your Content

While there is a bit of controversy as to who was the first person to philosophize that a picture is worth 1,000 words, there is little doubt they were correct. Nowhere is that more evident than in today’s tech-savvy world,…more
 /  Law Firm Marketing, Law Practice Products & Services

Three Ways Social Media Marketing Is Like Being An EDM DJ

Hello! I’m Bill Boulden, Chief Technology Officer of Clearview Social. But something you might not know about me is that when I am not at my desk, slinging the “zeroes and ones”, I’m at the DJ booth on the “ones and twos”…more
 /  Law Firm Marketing, Law Practice Products & Services
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