Austin Holian
Big Picture Business Development


San Francisco Bay Area, United States
Phone: 925-849-2429
Areas of Practice
  • Business Development
  • Legal Marketing

Adopt a Member Benefit Mentality to Retain and Grow Your Client Base

Providing excellent services to members is the lifeblood of professional associations. I think law firms that treat their clients and prospects with the same mindset as associations treat their members will have a clear…more
 /  Law Firm Marketing

Is Pro-Bono Connected to Marketing and Business Development?

Of course people and groups in need benefit the most from attorneys' and law firms' commitment to pro bono work. I'd like to point out that there are a few marketing and business development benefits hidden in plain sight…more
 /  Law Firm Marketing

How and Why You Should Become Your Market

This article appeared in the July 2012 issue of Contra Costa Lawyer. My position is that if attorneys and other professionals should immerse themselves in their desired markets. This means more than showing up at mixers. …more
 /  Law Firm Marketing, Law Practice Products & Services
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