Karasma Media Public Relations

1711 South Extension Road
Mesa, AZ 85210, United States
Contact: Kara Smith
Phone: 917-856-5410
Fax: 917-508-4889
Areas of Practice
  • Business Development
  • Legal Marketing
Other U.S. Locations
  • Arizona

The Top 10 Attorneys Make When Marketing

If you’re an attorney struggling to build your practice, then you probably believe that the best way to use your time is by practicing law. The reality is, you are not on the business of practicing law. Your business is building…more
 /  Law Firm Marketing

Alain L. Locke Elementary School – P.S. 208 Featured in Brazilian Newspaper

As a volunteer with PENCIL, I provide pro-bono public relations services to the Alain L. Locke Elementary School – PS 208 in Harlem. Principal Susan Green and her staff are some of the most dedicated, diligent people I’ve ever…more
 /  Law Firm Marketing

A Bleak Higher Education Forecast & How Legal Marketer’s Can Cause a Shift

Seth Godin, is pretty pessimistic about the future of higher education in the United States. On of the key factors he holds responsible for it’s demise is Accredation. Accreditation isn’t the solution, it’s the problem. A lot…more
 /  Law Firm Marketing

Facebook’s “LIKE” Button – Are you a pro or con legal pro?

Several days ago, I wrote a post that linked to a NY Times article detailing how to disable Facebook’s new “like” buttons and “Open Graph API” applications on your pages. With open web advocates both in the legal community…more
 /  Law Firm Marketing, Privacy

Legal Marketers – Here’s How to Opt-Out of Facebook’s Instant Personalization

The attributes of Facebook’s ability to generate business for legal marketers are regularly touted on the Karasma Media Legal Marketing Blog. With Facebooks’ recent changes on their platform, I wanted to be sure to include…more
 /  Law Firm Marketing

Legal Marketers: Responding to social media inquiries is more important than you think

We all receive inquiry calls from people seemingly interested in the services we offer. Would you ever not respond to a phone call because you don’t recognize the telephone number? Please see full article below for more…more
 /  Law Firm Marketing

Social Media For Lawyers – CLE Presented by Gina Rubel of Furia Rubel

Gina Rubel of Furia Rubel presented a social media for lawyers CLE at the Pennsylvania Bar Institute Internet Law Program. You can read the Twitter Stream she captured using wthashtag.com via the link to her article on Furia…more
 /  Law Firm Marketing

Avvo Launches Naked Law – The Law Explained to us “Plain Folk”

Naked Law will explain law in “layman’s terms”, so to speak, to that every day law will be understandable for non-lawyers can understand. Please see full article below for more information…more
 /  Law Firm Marketing

A Great Legal Marketing Firm Tool to Optimize Twitter

As of January 2010, more than 75 million people visited Twitter, with over 23 million from the US. According to Twitter, over 50 million tweets are sent daily. Twitter is being talked about everywhere. People are drawn to it…more
 /  Law Firm Marketing

Legal Branding at The Watercooler

Heather Morse-Milligan over at The Legal Watercooler is providing some powerful insights on the world of legal branding. Her guidance that lawyer’s personal brand is the assurance to the client that the legal services that they…more
 /  Law Firm Marketing, Law Practice Products & Services

$30 Million is Set Aside to Hire Minority and Women-owned Law Firms: Is Your Online Platform Ready?

In early March 2010 several large corporations declared their commitment to work with the minority and women owned (MWBE) law firms in 2010 and have created the Inclusion Initiative to challenge other companies to follow their…more
 /  Law Firm Marketing

3 Reasons For Legal Marketers to Start Thinking Like Journalists

You’re Informed - It’s time to engage your audience. As a professional marketing legal services, there is a need for you to distinguish your services. Obviously, all information is not created equal, and it is more important now…more
 /  Law Firm Marketing

For Legal Marketers: K-I-S-S is Still the Golden Rule

Guy Kawasaki, a co-founder of Alltop, a news aggregation site, and managing director of Garage Technology Ventures was interviewed by the New York Times about his thoughts on business school, and the personal traits he believes…more
 /  Law Firm Marketing

Legal Marketing Ethics in A Web 3.0 World

I’m prefacing a reference to a terrific article published on lawyerist.com on ethics, with a sneak-peak of what’s to come for legal marketing. Almost everyone reading this knows what Web 2.0 is, Web 3.0 is terminology you may…more
 /  Law Firm Marketing

NJ Supreme Court Ruling Has Implications for Companies’ Social Media Policies

At the end of March 2010, the New Jersey Supreme Court handed down a decision that is certain to have significant implications in social media policy circles. In Stengart v Loving Care Agency, Plaintiff Stengart, in…more
 /  Labor & Employment Law, Privacy, Science, Computers, & Technology
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