Philip Totaro
Totaro & Associates

1400 McKinney St, Suite 2207
Houston, TX 77010, United States
Phone: 832-915-0010
Fax: 206-202-0593
Areas of Practice
  • Expert Witness Services
  • Intellectual Property

Practice/Organization Description

Totaro & Associates is a market research and innovation strategy consulting firm. Founded in 2010 by Philip Totaro, we are regarded worldwide as the foremost experts on innovation strategy, competitive intelligence, and technology trend analysis.

With a focus on product and technology development, our unique research methods involve primary research, market and technical information aggregation, qualitative patent landscaping and analysis as well as design engineering.

We are at the nexus of technical, legal and market research in order to collate intelligence and convert it into action.

Using this approach, we have helped cultivate and disposition over 500 innovations, and our assessments have led to over 300 issued patents. Our strategic market analysis has led to the funding justification of over US$500M in R&D investment and the develop-ment of multi-million dollar product and service offerings. We have provided legal and technical due-diligence for over US$1.5B in M&A.?

Our mission is to enable our clients to make better, more informed strategic decisions. We provide solutions for business strategy, product development and innovation, research & development funding justification, intellectual property (IP) risk mitigation as well as technology and IP licensing.


BS in Aerospace Engineering from SUNY, University at Buffalo

Honors and Awards

Winner of Best Poster for the HARDWARE: ADVANCED DRIVE TRAINS TECHNOLOGIES track at the EWEA Annual Event 2014 in Barcelona, Spain March 10 - 13, 2014.


Presentation ?Title: ?How Many Stages Would You Like???

Winner of Best Poster for the INTEGRATION IN ELECTRICITY SYSTEMS AND MARKETS track at the EWEA Annual Event 2013 in Vienna, Austria February 4 - 7, 2013.


Presentation ?Title: ?Reduction of COE through Innovation

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