Law Firm Marketing Experts, The Rainmaker Institute

2487 S Gilbert Road
Gilbert, AZ 85295, United States
Contact: Stephen Fairley
Phone: 888-588-5891
Areas of Practice
  • Business Development
  • Legal Marketing
  • Training & Education
Other U.S. Locations
  • Arizona
  • California
  • Colorado
  • Illinois
  • Michigan
  • New Jersey
  • Tennessee
Other Countries
  • Canada

Latest Info on Email Newsletter Open Rates, Clicks and What Works

According to MailerMailer's Email Marketing Metrics Report, email newsletters with short subject lines – no more than 15 characters – generate the highest open and click-through rates. Based on an analysis of 1.4 billion emails…more
 /  Law Firm Marketing

How to Stop Competing on Price

Are you being continually forced to compete for clients based on price? If so, then you need to be aware of what is at the root of this problem: chasing the wrong prospects is the basis of all pricing problems. Casting a wide…more
 /  Law Firm Marketing

How to Create an E-Newsletter People Will Actually Read

E-newsletters have proven to be a great way for attorneys and other professionals to keep in regular touch with clients, prospects and referral sources. But an e-newsletter does you no good if no one is reading it. Here are 10…more
 /  Law Firm Marketing

Could Your Law Firm Be the Target of a Spear Phishing Attack?

According to a recent post at, law firms are now a prime target for hackers using a method called “spear phishing,” which is gathering information about a specific company or individual and using their unique…more
 /  Law Firm Marketing

How to Identify Hidden Referral Sources

Too often, attorneys sign a new client without having a true understanding of how that client came to them. How can you repeat your successes if you don’t know what you’re doing right? If you start examining the ways that…more
 /  Law Firm Marketing

3 Steps to Building Lasting Client Relationships

The explosion of social media marketing has enabled law firms of all sizes to create more targeted and regular communications than ever with clients and prospects. While some firms have mastered the art, many are still…more
 /  Law Firm Marketing

Why You Should Be Making Time for LinkedIn

With more than 225 million users worldwide, LinkedIn is by far the most popular business social network available. The infographic below shows who is using LinkedIn, how it is being used by both B2B and B2C marketers, and the…more
 /  Law Firm Marketing

Insightful Tips for Law Firm Blogging Success Editor in Chief Cindy Greenway recently posted a very informative article for attorneys who blog. Whether you are just getting started, or you’ve been at it awhile, her post is essential reading for attorneys…more
 /  Law Firm Marketing

84% of U.S. Mobile Consumers Use Devices to Shop

A new Nielsen report has found that, during the first quarter of 2013, 84% of U.S. mobile consumers had shopped on tablets and smartphones in the last 30 days, an increase of 5% from the same period one year ago. The Nielsen…more
 /  Law Firm Marketing

Internet Marketing Q&A from the New York Rainmaker Retreat

Our Rainmaker Retreat in New York on May 31-June 1 yielded many questions about marketing small firms on the Internet. Here are some of the questions asked and my answers: My firm is small; how can I compete against bigger…more
 /  Law Firm Marketing

How to Build a Lifestyle Law Firm, Part 4 of 7

When considering what marketing tasks you should delegate or outsource, ask yourself the question, "What 'hat' am I wearing?" Are you wearing a $20 per hour hat? A $200 per hour hat? Or a $2,000 per hour hat?…more
 /  Law Firm Marketing

How to Build a Lifestyle Law Firm, Part 3 of 7

Here are just a few marketing efforts that I never recommend you delegate to someone else: Building meaningful relationships with your clients. While you can and should have staff members involved in doing the actual work and…more
 /  Law Firm Marketing

How to Build a Lifestyle Law Firm, Part 1 of 7

"Stephen, I've heard you talk about a 'lifestyle law firm' in your seminars, but I'm not really sure what you mean by that, much less how I can have one." I recently heard this from an attendee at one of our Rainmaker Retreat…more
 /  Law Firm Marketing

How to Make Your Emails Mobile-Friendly

Earlier this year, email marketing services company Litmus took an in-depth look at their aggregated email analytics (1 billion+ emails delivered) and found that mobile has now overtaken desktop and webmail in overall email…more
 /  Law Firm Marketing

Creating an Email Marketing Program for Your Law Firm

If you don’t already have a regular email marketing campaign in place – like a monthly e-newsletter – here are 10 tips to keep in mind as you embark on your email marketing efforts: 1. Build a good list at every…more
 /  Law Firm Marketing
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