What Law Firm Clients Really Want: Relationships, Reputation, and Responsiveness - On Record PR
Redefining Value: What Today’s Legal Buyers Want - On Record PR
Gareth Osborne and John Riley on How to Build Seamless Client Experiences - Episode 10 Passle's CMO Series Digital Masterclass:
Podcast - The 3 Core Themes of Trial Law: Know Your Court
072: Prepare For Trump Executive Orders To Hit Your Law Firm
Brinsley Dresden and Geraint Lloyd-Taylor of Lewis Silkin on Leveraging Thought Leadership to Build Personal and Practice Brands - CMO Series Rainmakers Podcast
Innovation in Second Requests: Data is Your Greatest Asset
Hsu Untied interview with Brian Wheeler, Partner at Foley
The BIG mistake plaintiffs' firms often make when talking to their referral sources
William McLaughlin of McNees Wallace & Nurick on Driving BD Success Step-by-Step in Any Market - Passle's CMO Series Podcast EP163
Vetting a ghostwriter? Make sure they say they'll do this one thing.
The five ways that thought leadership is a talent magnet
CMO Series Digital Masterclass LIVE: Sophie Bowkett of Bird & Bird on Building Infrastructure at Scale and a Bold Market Presence
Amanda Schneider on How to Integrate Individual and Law Firm Brands Online - Passle's CMO Series Digital Masterclass
Ryan MacDougall Discusses Business Development in the Legal Industry
Alison Arjoon and Luke Ferrandino on Shaping a New Era of Collaboration with AI - Passle's CMO Series Live Podcast Special
Trial Advocacy in the Modern World
This Extraordinary Process Called "Trials"
Six ways to stay one step ahead of your competitors' content marketing/thought leadership efforts
Laura Ottley of Addleshaw Goddard on What it Means to be Client-shaped and the Role of CMO- Passle's CMO Series Podcast EP157
Business development (BD) focuses on identifying and supporting opportunities that align with growth targets and strategic objectives, while communications tailor internal and external messaging to advance these business...more
In the digital age, your website isn’t just a digital business card — it’s your virtual front door, your first impression, and often your most hardworking employee. While you’re focused on billable hours and case management,...more
In an increasingly data-driven world, measuring and monitoring business performance isn’t just helpful – it’s critical to your law firm’s success. The legal industry has witnessed significant shifts since our last deep dive...more
The uncomfortable truth about most law firm websites? They’re digital brochures masquerading as business development tools. While your competitors showcase their office views and partner headshots, there’s a genuine...more
Love is in the air this February—but at CLIENTSFirst Consulting, we have a different kind of passion: a love for data quality. While it may not be the most glamorous topic, high-quality data is the unsung hero of every...more
The difference between a thriving practice and one that merely survives often comes down to a single factor: knowing exactly who you serve and how to effectively reach them at the right time with the right messaging....more
As a legal marketer, you already understand that social media brings value to your law firm. But how do you actually track the return on investment (ROI) of your efforts? How can you attribute your social media marketing...more
You’re just a lawyer, standing in front of a distracted audience, trying to retain their attention and earn their business. Your navigation could seal the deal—or not....more
As law firms move further into the digital age, CRM (Client Relationship Management) systems have emerged as critical tools in the marketing and business development (BD) toolkit....more
Artificial intelligence (AI) has been a hot topic for years, but with the explosion in popularity of generative AI solutions like ChatGPT, everyone is talking about it. However, there are a lot of misconceptions about AI in...more
Measuring the effectiveness of your law firm’s account-based marketing (ABM) campaigns can be difficult—especially when you’re collaborating across several internal teams, leveraging multiple tools, and engaging with...more
Google Analytics is a powerful tool that provides valuable insights into your website’s performance. For law firms, this can be a game-changer. In this blog post, we’ll explore how to leverage Google Analytics 4 (GA4) to...more
Is your website driving leads for your law practice — real leads that turn into clients? Generating leads is the number one challenge for most lawyers and law firms....more
When we slip on our coziest shoes or sit down in our favorite chair, a warm and fuzzy feeling of comfort unlike anything else sets in, as if the footwear or furniture was made just for us. It’s so reliably relaxing that we...more
Taking extra time at the front end of a new matter will undoubtedly save time and money, but perhaps more importantly, can inform legal strategy moving forward throughout discovery and litigation. Analyzing a data set during...more
McKinsey estimates that a whopping 23% of work done by lawyers today can be automated by existing technology. Just think of the efficiency this could provide to your organization. But does it mean you need 23% fewer lawyers?...more
Hal Blackman, the founder and CEO of IST Management Services, has a business background and was hired by Marriott in 1981, where he learned the importance of employee empowerment. Hal founded IST in 1997, and states that the...more
When a legal team needs to find the facts behind fraud and corruption allegations in a government investigation, technology can drive substantial new efficiencies. ...more
“Data-driven decision making” is easier said than done. It takes a combination of strategic planning and robust technology to transform the vast amounts of raw data at our disposal into information, and transform that...more
When trying to understand the environmental, social, and governmental dimensions of a potential investment, what kind of approach will provide the clearest picture? In this episode, Tom Fox talks to J.R. Lowry, a senior vice...more