News & Analysis as of

Consumer Confusion Trade Dress Unfair Competition

Brooks Kushman P.C.

Dupes, Not Counterfeits: Why Look-Alike Products Are the Trademark Battleground of 2026

Brooks Kushman P.C. on

“Dupes” are no longer just a social media trend or a consumer wink-wink. They are now a serious brand-protection issue sitting at the intersection of trademark law, design rights, and digital marketing. The key legal question...more

Felicello Law PC

Protecting Your Trademark — Is it always good for business?

Felicello Law PC on

You may have seen the headlines over the summer that lululemon sued Costco for trademark infringement because Costco has been selling clothing that bears a striking resemblance to lululemon clothing. Your first thought might...more

McDermott Will & Schulte

Solidarity: Union’s commercial use may be Lanham Act violation

The US Court of Appeals for the Ninth Circuit reversed and remanded a district court’s dismissal of a Lanham Act action, finding that this case was not the rare instance where there was no plausible likelihood that a...more

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